Initial Ideas - Updated

By Deanna Hammond-Blackburn and Emma Hall

House Style

Target Audience

• Age
  -20+

• Gender
  -both

• Music genre
  -indie side of chart music *Including some aspects of other genres, eg. pop

• Social Group
  -festival-goers *more interested in individual band tours
  -city life
  -fairly wealthy *but still appreciate bargains - free content
  -Southerners
  -people who buy physical CDs as well as downloads. *more interested in digital music

Colour Scheme

• Black and White
• Ice Cold Blue *not this, combination of others
• Purple
  -luxury
  -lilac

Cover Story

• Concerts
• Festivals
• New Bands

Name

• Vive
• Suite

Fonts

• simple masthead
• tall and thin
• quirky

Miscellaneous

• Straight lines
  -Angular
  -Squares
• Rule of thirds
• No stars flashes
• Nothing gaudy
• Fairly empty
• Not crowded
• Plain Background