Initial Ideas

 

By Deanna Hammond-Blackburn and Emma Hall

 

 

House Style

Target Audience

• Age
  -20+

• Gender
  -both

• Music genre
  -indie side of chart music

• Social Group
  -festival-goers
  -city life
  -fairly wealthy
  -Southerners
  -people who buy physical CDs as well as downloads.

Colour Scheme

• Black and White
• Ice Cold Blue
• Purple
  -luxury
  -lilac

Cover Story

• Concerts
• Festivals
• New Bands

Name

• Vive
• Suite

Fonts

• simple masthead
• tall and thin
• quirky

Miscellaneous

• Straight lines
  -Angular
  -Squares
• Rule of thirds
• No stars flashes
• Nothing gaudy
• Fairly empty
• Not crowded
• Plain Background